HOW TO MAKE MONEY IN SELF-STORAGE

SECTION ONE – GENERATING MORE REVENUE

CHAPTER 1:  RENT

Rent:  The Money-Making Foundation

Don’t Confuse Occupancy with Revenue

Price Your Product Competitively

Keep Rates Abreast of Prices

Definitions:  The Three Types of Rent

CHAPTER 2:  ANCILLARY INCOME

Understanding Rents and Ancillary Income

Rent Versus Ancillary Income

Making Money with Outdoor Advertising

Understanding Your Placement Options

Selling Permanent Easements

What You Need to Know about Negotiations

Managing Ancillary Income Streams

How Ancillary Income Impacts Financing

SECTION TWO – EXPENSES

ICHAPTER 1:  ADMINISTRATIVE AND OFFICE

Gaining Control Over Asset Recovery Expenses

Uncontrolled Supplies and Services

CHAPTER 2:  ADVERTISING/MARKETING

Advertising Versus Marketing Versus Public Relations

Let Their Fingers Do the Walking

But I Just Can’t Do Without the Yellow Pages

Selecting the Right Sized Ad

Getting the Biggest Bang for Your Yellow Pages Buck

The Multiple Book Dilemma

Saving with E-Commerce and Internet Marketing